In the midst of the battle of attention, listening devices are multiplying and media consumption habits are constantly changing. New comers are entering the audio game. To remain relevant and maintain their audiences, radio stations must venture to innovate. During this session, we offer you to discover innovative ideas and draw on the successful experience directly presented by their initiators: from succesful visual radio shows such as Yu from los40 / Prisa Radio to automatic audiotagging of La Ser news, from conversational success of Chatbot Olentzero from EITB to voice assistants, from Podium Podcast, the largest hispanic podcast platform of Grupo Prisa podcasts to the growing success of Cuonda Podcast, a strong community of independent podcasts in full swing.