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Masterclass - Audio and Imagination: Techniques for Rare Writing ()

Masterclass - Audio and Imagination: Techniques for Rare Writing

MASTERCLASS room

There are a few rules to writing a podcast. The 3 pillars of podcast success are information, escape and well-being. Do you know why? Do you know how to recognise them? Imagination is the hallmark of the human being and its impact is beyond measure. Using this tool well means writing immersive audio. Without falling into fiction, but using techniques for writing that are as rare as they are highly sought after by listeners, it means mastering a hybrid, agile pen. In this masterclass we will discover the toolbox of a rare writing.

Speakers

Laurianne Kaprielian

Indépendant.e
Author – Sound Director – Journalist
France

MASTERCLASS room

11:30

12:30

The podcast: a new creative wind for brands? ()

The podcast: a new creative wind for brands?

AUSHA\\\'s Room

This is a (very) interesting medium for brands that need to increase their awareness and customer base. An opportunity to connect with new audiences and try new formats: no or few rules. That's the advantage. With the podcast, brands open up the field of possibilities and they would be (really) wrong to deprive themselves of this...

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Speakers

Cindy Aunay

Stratégie Podcast
Founder
France

Moderator

Laetitia Keller

Moët Hennessy Diageo France
Senior Brand Manager
France

Sarah Cassone

Union sociale pour l’habitat
Communication Directeur
France

Sandrine Verdelhan

Secours Catholique
Head of External Communication
France

Mathilde Barbara

Le Bon Marché
Head of Internal Communication
France

The themes

PODCASTER TRACK

MONETIZATION

PODCAST

STRATEGY/MKG/MONETISATION

AUSHA\\\'s Room

11:30

12:30

Radio - Identifying your audience: the crucial role of data ()

Radio - Identifying your audience: the crucial role of data

ACPM\'s Room

Knowing your audience well is essential to meet your expectations and consolidate your market share. In addition to questionnaires and expert perceptions, digital technology can provide a wealth of information about the audience and the listening context, in real time. Between technological solutions, respect for privacy and the clots of third-party platforms, how do radios capture, manage and exploit this consumer data? What are the results and prospects of a successful activation of these First Party data?

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Speakers