De Foucault Damien

Société(s)

• UDECAM
  General Manager

Biographie

Damien de FOUCAULT started his career in the automotive industry (Ford Group) and Stellantis Group) before joining Mobimetrie in 1998 (formerly GIE Affimetry). It develops the audience measurement of outdoor advertising as a Single Administrator and transforms the EIG into an SAS for to include in its capital media agencies and advertisers, represented by the CRTM. In 2005, he took over the General Management of JFC, a subsidiary of Kantar, and added positions in 2010 that of International Marketing Director at Kantar then Director of Digital Development and Innovation for the region EMEA. Vice President and Chief Executive Officer of Adwanted Group from 2017 to 2022, he develops the activity of 5 companies of the group, enabling the latter to from 1. 6 million to 15 million under its governance, and from 25 million to 170 employees. At the same time, he is Vice-President of the IREP from 2020 to 2022. Appointed Director General of UDECAM (Union of Consulting and d’Achat Media) in 2022, it ensures, among other tasks, until the end of 2023, the promotion of the first platform for calculating the footprint environmental impact of media campaigns. At the same time, it is also Administrator of ARPP 1 , CESP 2 and La Filière Communication 3 . Since 2024, it develops a consultancy activity in media and technology. Involved in local public life, Damien de Foucault for 12 years in its commune of Neuilly-sur-Seine. Via the Parvis des Talents association, it also participates in mentoring to promote professional integration. Damien de Foucault graduated from EBS Paris (European Business School) and holder of a Master’s degree in International Affairs; in 2022, he will follow the Finance for Leaders at HEC Paris, where he teaches occasionally.

Intervention(s)

• Paris Radio Show 2024 - Meetup Empreinte Publicitaire (sur inscription)