In order to invite the participants of the Salon de la Radio to discover the experience and specificity of the podcast, Acast is pleased to organize with the Bababam studio a live recording of the podcast L'Empreinte: after the industrial and digital revolutions, today's brands must commit themselves and bring a revolution of impact. What do start-ups and large groups do in terms of corporate social responsibility (CSR)? How can a brand be brought to life in this context? Alice Vachet will receive at her microphone Laurent Turpault, director of communication of Coca-Cola, so that he can talk to us about his career and, through him, about his brand.