Tomorrow, we won't be looking for a radio anymore. We'll be asking for a response. The presets disappear. The audio menus become dynamic, personalized, and contextual. In connected cars, as in voice assistants, audio will now be orchestrated by conversational AI, which can select, assemble, and recommend content in real-time, based on the listener's intent. In this context, the challenge for radio is no longer just to broadcast, but to be identified, understood, and selected by AI.
This round table therefore proposes a strategic shift in perspective: moving from a logic of dissemination to a logic of discoverability by intention.