A powerful and enthralling morning show is one of the basics for achieving maximum possible ratings. Today and more than ever in the future. A good morning show ties the listeners with fun, emotion and on a deep friendly and personal level. No artificial intelligence can ever achieve this - people make the difference. In the future, the personal bond between the morning stars and their listeners will be the mainstay of a great morning show. Because listeners have more choices and competition nowadays is coming from everywhere, you need to have a complete morning show makeover to survive.
This keynote speech will show you, what modern morning show will look like:
What do you need for a great show in the future and which approaches and ideas of the past need to be thrown away forever in 2020?