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European Radio and Digital Audio Show 2019
24,25,26 JANUARY 2019
Paris - Grande Halle de la Villette

Friday 25 January 2019

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5:00PM - 5:45PM

The press is launching into digital audio

AudioClassroom

Development of voice assistants and connected speakers explosion of podcast offerings emergence of programmatic audio. . . 2018 was a pivotal year for digital audio to the point of pushing many actors of the traditional press to deploy there. How do newspaper publishers approach digital audio? What dissemination strategy? How to differentiate yourself? What monetization should be considered? Gwendoline Michaelis, Chief Audio Officer of Prisma Media, will deliver his analysis, accompanied by another manager from a major press publisher.

AudioClassroom

Speakers

Jean-michel De Marchi

*Jean-michel De Marchi

Mind Media
Editor-in-Chief
France

Moderator

Eric Mettout

*Eric Mettout

L'express
Deputy Editorial Director
France

Virginie Lubot

*Virginie Lubot

Prisma Media
Deputy Director
France