European Radio and Digital Audio Show 2019
24,25,26 JANUARY 2019
Paris - Grande Halle de la Villette
Friday 25 January 2019
5:00PM - 5:45PM
The press is launching into digital audio
AudioClassroom
Development of voice assistants and connected speakers explosion of podcast offerings emergence of programmatic audio. . . 2018 was a pivotal year for digital audio to the point of pushing many actors of the traditional press to deploy there. How do newspaper publishers approach digital audio? What dissemination strategy? How to differentiate yourself? What monetization should be considered? Gwendoline Michaelis, Chief Audio Officer of Prisma Media, will deliver his analysis, accompanied by another manager from a major press publisher.
AudioClassroom
Speakers
