- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Michel Colin (Mediatic Conseils) : How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots - Decryption of successful commercial innovations - Nicolas Pavageau (Deputy Chief Executive Officer - RADIO CONTACT): job hunters & Contact Arena concert hall - Claudia Petitdemange (Digital Manager - RADIO FRANCE): geolocated advertising - Stéphane Deloffre (Sales Director - WINMEDIA): the all-in-one solution WinSales - Malik Duroy (Associate Director - FORCE GROUP 1 ADVERTISING): the Horizon lunch break in the region's Mc Donalds