The number of podcasts is exploding; content producers are targeting their audience in the best possible way; advertisers are getting on the bandwagon; users are delighted to have adapted mobile content. Whether the content is paid for or subsidized by advertising, how can this production be quantified and qualified? Who's listening? Where? Where? When? When? how long? In order for a content producer to develop, he must be able to measure and be measured. The advertiser wants to know where to invest and what the return on investment will be. This principle applies to all media industries. But what about the podcast?
Triton has implemented measurement solutions (called Podcast Metrics) across more than 30 countries, as well as rankings in USA/Australia/Netherlands/South America, and will present some results.
In conclusion, Triton will take stock of the situation in France and its evolution.