In 2020 audio can no longer be ignored by marketers and the right question to ask about audio is no longer “why now?” but rather “why not now?” – audio content offer is booming, consumption of various forms of audio is growing and marketers are looking for various ways to add audio to their campaigns. The share of voice communication is also steadily increasing and creating new opportunities for brands and audio publishers. In his presentation, Yuri is going to share the best practice for radio and audio publishers to ride the wave of audio advertising in 2020 as well as the practical applications of voice in marketing and the synergies between both technologies.