Radio's responsiveness to social networks

FR | EN

European Radio and Digital Audio Show 2019
24,25,26 JANUARY 2019
Paris - Grande Halle de la Villette

Saturday 26 January 2019

12:00AM - 12:30AM

Radio's responsiveness to social networks

AudioClassroom

Social networks have become formidable competitors for radio stations. The information takes the form of an editorial form, often visual with a photo or video, sometimes sound. It is the speed at which information flows that appeals to Twitter and Facebook users. Another aspect that is too often forgotten: on social networks, we get to the essentials very quickly. Yet it is one of the fundamentals of radio, which still has all the cards in hand to reverse the trend.

AudioClassroom

Speakers

*Antoine Daccord

RTL
Head of digital news
France

The themes

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