In this episode, Thierry Mars, radio director of the egta (International trade body of multiplatform TV and audio businesses), engages in a discussion with the network's French members (NRJ Global, Skyrock, Radio France Publicité, TF1 Pub, M6 Pub, RMC BFM Ads) about the challenges and opportunities of the evolution of audio. Together, they explore the current challenges, the necessary evolutions and winning strategies to transform these challenges into levers of growth and innovation. An enlightening conversation about how the radio industry is adapting to the new expectations of advertisers and listeners. With the participation of Cécile Chambaudrie (President of NRJ Global), Bertrand Spinelli, General Manager of Skyrock Public, Charles Cournet (Deputy Director of Radio France Publicitaire) and Céline Huart (Commercial Director of TF1 Pub).