Intermediate report of the interprofessional working group initiated under the aegis of ARPP to define good practices for digital audio marketing.
The objective is to draw up rules of the game that will allow the digital audio market to structure itself, to lay the ethical foundations of a sustainable trust, which is necessary for the development of digital audio marketing.
The ethical avenues explored in these workshops are grouped under 3 main themes:
- Loyalty in commercial communications (identification, protection of young audiences, loyalty between professionals, etc. ).
- Technical"; provisions (listening comfort, advertising targeting).
- Applicability of deontological, sectorial rules. . .