While many cities are now covered by DAB+ radio broadcasting, Hervé Godechot, member of the CSA and Chairman of the Radios et Audio Digital working group, will take a step forward on the deployment of this technology in France and its prospects for the 2021-2022 season. Of course, he will make a first assessment of the Fête de la Radio, which marks the 100th anniversary of radio and 40th anniversary of FM.
We will head for Les Herbiers in Vendée, home of Alouette, France’s first regional radio station. Its president Bertrand de Villiers will welcome us in duplex before offering us an exclusive tour of the premises. You will discover the studios, offices, and technical facilities of the radio station, which operates its daily programme on 45 FM frequencies (7 of which are DAB+) and serves 20 departments, from Brest to Bordeaux, from Le Mans to Aubusson!
As with every #RadioTour, this Breton getaway will first be the opportunity to travel the vast radio territory, from Brest to Rennes via Vannes. Brittany has a large number of menhirs some surmounted by large pylons! Number of radio stations, distribution by category, number of frequencies operated, distribution by city and department. . . This turn of” The comprehensive horizon is made possible thanks to the work of Valérie Poublan (Secretary General of the CTA of Rennes -Bretagne/Country -de-Loire) and Michel Hoffmann (President of the CTA of Rennes Bretagne/Pays -de-Loire).
Pour poser les bases de cette journée consacrée à la radio et à l’Audio Digital à, et autour, de Rennes, Médiamétrie, partenaire du #RadioTour, dévoilera une étude exclusive sur l’audience de la radio en Bretagne. Guy Detrousselle, directeur du Pôle Local, dévoilera, expliquera et commentera les résultats de cette étude : audience cumulée par cible, DEA, part de marché par type de programme, courbe quotidienne d’audience ou encore les taux de couverture par localisations d’écoute…
What is the weight of local radio in Bretagne? Around numerous public and private sector players in regional radio around Rennes, this round table will provide an opportunity to take the pulse of proximity: programmes, external operations, specific links with listeners, the promises of DAB+ and new listening media and, inevitably, the consequences of the health crisis which is having an impact on activities.