Pop-Up - Paris Radio Show 02,03 JUNE 2022
La Seine Musicale
Thursday 2 June 2022
1:00PM - 2:00PM
Radio - Radio, a real springboard for music
Salle ACPM (Radio)
Radio is still resilient in the face of emerging new media, particularly streaming. Music is at the heart of listeners' motivation for listening to radio according to the 2021 Engaging in Music report. 74% listen to radio primarily for the music and 73% listen to their favourite station for the music it plays. How can this trust be maintained, especially among younger listeners?