European Radio and Digital Audio Show 2019
24,25,26 JANUARY 2019
Paris - Grande Halle de la Villette

Friday 25 January 2019

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3:00PM - 3:30PM

Strategy of multiple audiences

AudioClassroom

Digitization, delinearization, multiplication! Today, the same content must be propelled in all possible directions (broadcast, website, social networks ...) if we want it to get all the audiences it deserves and defend your brand . Design becomes fundamental, and experimentation is the rule. They are agile, creative, they generate new audiences and new revenues: who are these media that surf on the wave? Inspirational examples and good practices. A richly illustrated keynote by MYConseils / jean-Charles Verhaeghe

AudioClassroom

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