European Radio and Digital Audio Show 2020 23,24,25 JANUARY 2020
Paris - Grande Halle de la Villette
Friday 24 January 2020
11:45AM - 12:10AM
[Ad Morning] What innovations in audio creation in 2020?
Audio advertising annoys many listeners and probably contributes to audience erosion, without broadcasters seeming to care. Yet some audio commercials are true masterpieces. How should audio advertising evolve to become more accepted, while remaining effective? How to convince advertisers to invest in creativity? What will be the creative trends of the new decade? Are new technologies (dynamic advertising, synthetic voice. . . ) threats or opportunities?