Technological innovation and new sources of cross-media revenue are not exclusive to national operators. Locally also stations have developed innovative technological solutions and monetize radio 2.0 projects. Valérie Girard / MontBlanc Médias for the "Je conçoit (I design)" campaign designed to promote the new carpooling service initiated by the Autoroutes et Tunnel du Mont Blanc (ATMB). A radio 2.0 operation broadcast live on the air and immersive video on social networks that reached nearly 100,000 people. Frédéric Courtine / Toulouse FM will present two interactive operations: "City Break", a relocation of the antenna in Istanbul in partnership with Turkish Airlines and Toulouse-Blagnac Airport with a cross media device involving direct radio and social networks and influencers Toulouse (Youtubeurs and Instagrameurs). " La journée mondiale de la chocolatine (World Chocolatine Day)" to make the online buzz around a feeder idea of ??the spirit of the South West in collaboration with the "Ligue des Artisans (League of Craftsmen)" bakers of the Department of the Haute-Garonne. Wilfrid Toqueville / Sweet FM for "Sweet FM a la carte" a device that allows advertisers to connect to a dedicated web page and to plan themselves, at any time of the day or night, an event spot that replaces the generic spot, for a defined period. The Departmental Council of Loir-et-Cher uses the device with different spots announcing alerts ice, snow, climate disturbances etc.