European Radio and Digital Audio Show 2020 23,24,25 JANUARY 2020
Paris - Grande Halle de la Villette
Thursday 23 January 2020
4:30PM - 5:15PM
Mojo / More video is definitely more audience
We are talking more and more about the user experience ... but what is behind this new name? The approach is interesting because it takes into account the quality of the experience of your listener and, more broadly Let us take an example and ask ourselves if the France Bleu / France 3 partnership around the morning broadcast will keep its promises in terms of audiences and therefore , income? Are presenters and journalists now more seen than heard or always more than heard than seen? The switch is not far from happening ... What can be the benefits for radio? T, the quality of the experience of the user of your application, your website and all the means you give so that he listens to you. Seen like that, it is indeed urgent to be interested in it ...