RadioTour Rennes 2021
03 JUNE 2021
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Thursday 3 June 2021

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2:00PM - 2:15PM

[Keynote] Radio advertising creation, the best commercial asset

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Among the assets of the radio media, advertising creativity remains a formidable weapon but too often underestimated. Yet the creative idea is the most universal trigger to motivate an undecided advertiser to invest in radio. Discover in this keynote, how to activate the desire of advertisers around a message idea

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