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RadioTour Lyon 2019
10 OCTOBER 2019
Hôtel Mercure Lyon Centre SAXE Lafayette

Thursday 10 October 2019

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9:45AM - 10:20AM

The advantages of local radio in 2019 in Rhône-Alpes-Auvergne Region

AudioClassroom

The latest Médiamétrie audiences prove, if there is still any need, the interest that listeners have in proximity. And, the radio stations have understood that this is a strong advantage over national networks. This notion of proximity goes far beyond the mere treatment of local news. . . Relocated programmes, concerts, street marketing operations, partnerships with associations, support for local artists, agreements with sports clubs. . . In the Rhône-Alpes-Auvergne Region, the field of possibilities is immense.

Video

AudioClassroom

Speakers

Romain Mazodier

*Romain Mazodier

Activ Radio
Antenna Director
France

Christian Bouvier

*Christian Bouvier

Lyon Première
Antenna and Programme Director
France

François Quairel

*François Quairel

La Lettre Pro De La Radio Et Des Médias
In charge of the editorial committee and moderator
France

Moderator