RadioTour Lyon 2019
10 OCTOBER 2019
Hôtel Mercure Lyon Centre SAXE Lafayette
Thursday 10 October 2019
9:45AM - 10:20AM
The advantages of local radio in 2019 in Rhône-Alpes-Auvergne Region
AudioClassroom
The latest Médiamétrie audiences prove, if there is still any need, the interest that listeners have in proximity. And, the radio stations have understood that this is a strong advantage over national networks. This notion of proximity goes far beyond the mere treatment of local news. . . Relocated programmes, concerts, street marketing operations, partnerships with associations, support for local artists, agreements with sports clubs. . . In the Rhône-Alpes-Auvergne Region, the field of possibilities is immense.
Video
AudioClassroom
Speakers
La Lettre Pro De La Radio Et Des Médias
In charge of the editorial committee and moderator
France
Moderator