RadioTour Lyon 2019 10 OCTOBER 2019
Hôtel Mercure Lyon Centre SAXE Lafayette
Thursday 10 October 2019
11:30AM - 12:00AM
New sources of revenue for local radios
AudioClassroom
- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Miche Colin (Mediatic Conseils) : How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots
- Decryption of successful commercial innovations