RADIO WEEK 2022 17,18,19,20,21 JANUARY 2022
Tuesday 18 January 2022
6:00PM - 6:45PM
Day 2 - National audience podcast (French only)
For the second day, we will focus on the hearing in France. How are the hearings going? What is the point of knowing the audience for publishers, agencies and advertisers? What criteria should we decipher to understand the audience? Here too, our guests will question the appropriateness of implementing a global measure.
The second conference part will highlight the growing weight of the podcast market in France. The rise of the native podcast or the support provided by the state to support this emerging market that is experiencing very sustained growth.