RADIO WEEK 2022
17,18,19,20,21 JANUARY 2022
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Wednesday 19 January 2022

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5:00PM - 5:45PM

Day 3 - Regional audience radio (French only)

En ligne


For the third day, Radio&Podcast Week offers two sessions on the regional audience. What criteria do you decipher to understand your audience? What criteria and figures should be used by the management, the editorial and commercial services? How to better sell your audience results: the display, the promo antenna, the web. . .
The first conference of this day on Wednesday will allow the sharing of experiences from the perspective of regional radio. Through concrete examples, we will see how the stations take care of their audiences in the region, creatively try to develop and promote them among their advertisers. . .

Video

En ligne

Speakers

Philippe Lansac

*Philippe Lansac

RCF
Editorial Director radio-podcast
France

Gregory Cosman

*Gregory Cosman

Shoutcast
General Manager
France

Bertrand De Villiers

*Bertrand De Villiers

Alouette
President 
France

Guy Detrousselle

*Guy Detrousselle

Médiamétrie
Director of Commercial Development
France