RADIO WEEK 2022 17,18,19,20,21 JANUARY 2022
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Wednesday 19 January 2022
5:00PM - 5:45PM
Day 3 - Regional audience radio (French only)
En ligne
For the third day, Radio&Podcast Week offers two sessions on the regional audience. What criteria do you decipher to understand your audience? What criteria and figures should be used by the management, the editorial and commercial services? How to better sell your audience results: the display, the promo antenna, the web. . .
The first conference of this day on Wednesday will allow the sharing of experiences from the perspective of regional radio. Through concrete examples, we will see how the stations take care of their audiences in the region, creatively try to develop and promote them among their advertisers. . .