RADIO WEEK 2022
17,18,19,20,21 JANUARY 2022
100% online

Friday 21 January 2022

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3:00PM - 3:45PM

Day 5 - Brand audience radio (French only)

En ligne


- feedback on the benefits of traditional radio/audio for advertisers - impact of audience trends on advertising investments (figures 2021) - Expanded ecosystem opportunities for radio brands, evolution of digital audio offerings (special operations/events, social networks/social audio, voice assistants/voice-commerce. . . excluding podcast developed in the next session) - evolution of the advertiser environment (planning, measurement, sound identity/audio branding, SEO audio. . . )

Video

En ligne

Speakers

Thierry Amar

*Thierry Amar

100% Media
Director of Editorial and Content
France

Moderator

Chrystelle Edeline

*Chrystelle Edeline

AXA France
Head of Media
France