RADIO WEEK 2022 17,18,19,20,21 JANUARY 2022
100% online
Friday 21 January 2022
3:00PM - 3:45PM
Day 5 - Brand audience radio (French only)
En ligne
- feedback on the benefits of traditional radio/audio for advertisers
- impact of audience trends on advertising investments (figures 2021)
- Expanded ecosystem opportunities for radio brands, evolution of digital audio offerings (special operations/events, social networks/social audio, voice assistants/voice-commerce. . . excluding podcast developed in the next session)
- evolution of the advertiser environment (planning, measurement, sound identity/audio branding, SEO audio. . . )