The workshop, sponsored by Xperi, focuses on demonstrating the seamless integration of metadata into radio station workflows for consistency across terrestrial and streaming platforms. It includes an introduction from Xperi, a brief video, and an overview of Xperi’s broadcast portfolio. The highlight is a DTS AutoStage presentation envisioning the future of radio in connected cars. The subsequent discussion explores the impact of metadata on content creation, discovery, and audience engagement. Technology companies like RCS and Xperi assist stations in programming and curation. The panel discusses workflow integration and audience participation, emphasizing Xperi solutions' role in providing deep audience insights. The workshop concludes with a call to simplify, connect, and innovate in radio production.

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