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11:00AM11:45AM[Testimonies] Associative radios true weavers of links in Occitanie region
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11:45AM12:00PM[Keynote] 10 good reasons not to sell off radio advertising
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12:00PM12:30PM[Testimonies] The best commercial initiatives of local radio stations in the wake of the pandemic
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12:30PM12:40PM[Keynote Sacem] Licence conditions and collections from local radio stations
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11:00
11:45
[Testimonies] Associative radios true weavers of links in Occitanie region ()
Online
At the end of 2019, in Occitania, Category A community radio accounted for 235 of the 793 frequencies operated in 13 departments. In this territory, the CTA in Toulouse had 93 associational holders at that time. In this new round table, 3 operators will share their vision and philosophy of the radio they are developing: proximity of course, musical programming, and commitment to listeners and support for the driving forces in their listening area.
Speakers
Online
11:45
12:00
[Keynote] 10 good reasons not to sell off radio advertising ()
Online
Crisis or no crisis, radio is an essential service whose effectiveness is undervalued. This session will give commercials many arguments to counter the objections related to the price of radio advertising. Michel Colin, consultant, will give you some keys to understanding and concrete solutions to be implemented quickly to meet your advertising objectives in the midst of a health crisis.
Speakers
Online
12:00
12:30
[Testimonies] The best commercial initiatives of local radio stations in the wake of the pandemic ()
Online
Overview of marketing solutions to face the current crisis. We will see that not only do local and regional radio stations have a role to play, but also that they are often the answer to the problems encountered by advertisers in the field. With the participation of Sylvain Roque, commercial director of the regional radio station, RTS FM .
Speakers
Online
12:30
12:40
[Keynote Sacem] Licence conditions and collections from local radio stations ()
Online
Before broadcasting music in their programmes, radio stations and webradios must obtain prior authorization from the creators. Special legislation and rules are to be observed. During this keynote, you will learn everything you need to know about the broadcasting of musical works whatever the medium used with Romain Grosse, Sacem's account manager, who will also be able to answer your questions during this RadioTour in Montpellier.
Speakers
Online