Exhibitor

Médiamétrie is committed to providing its customers with common and authoritative reference audience measurements.

A leader in data and an expert in the media, the company extends its expertise to the measurement of video, audio and cross-media behaviour and the measurement of advertising effectiveness.

Every day, nearly 1,000 employees develop and produce the right measurements for today and tomorrow to help the company's customers make informed decisions in France and abroad. In 2023, the Médiamétrie group generated sales of €104.1 million and processes more than a billion pieces of data every day.

Médiamétrie offers a wide range of services to improve our knowledge and understanding of radio consumption, whatever the location, medium or listening mode. Through the variety and complementarity of its services, Médiamétrie strives to meet the needs of national and regional radio stations and their groups and networks, as well as those of local and community radio stations, for editorial and advertising purposes.

In 2024, more than 8 out of 10 French people listen to at least one audio content every day. The volume of live or podcast radio listening represents 56% of French people's daily audio consumption*.

*Médiamétrie: Global Audio 2024, online survey of 4,015 individuals, representative of the French population aged 15 to 80.