Exhibitor

The French industry leader in media research, Médiamétrie observes, measures and analyses audience behaviour and market trends. Médiamétrie is expanding its activities in television, radio, the Internet (computer, smartphone, tablet), cinema, mobile phones, tablets and the cross-media sector in France and abroad. Médiamétrie offers many services to obtain a better picture and to better understand radio consumption, regardless of how people listen to it. 126,000 Radio is the radio market audience reference in France. Who listens to what, when and for how long, no matter the location or media, or even the way in which they listen? It is both an advertising and editorial management tool to refine the schedule. At the heart of 126,000 Radio, the Global Radio focus analyses developments in listener behaviour and explores new ways of listening to the radio (digital media and time-shifted listening). In addition to 126,000 Radio, the Radio Panel analyses the population's behaviour and listening habits for three weeks in a row. Audience duplication between stations can also be measured, as can the accumulation of internal audiences for a station or a programme over several days... The Médialocales study is the audience measure for local radio stations. In more than 97 urban areas, 72 French departments and 20 INSEE regions, the Médialocales reference study provides information on the audience, profile, competitive environment and the reputation of stations listened to by listeners aged 13 and over. The Community Audience is the audience service specifically tailored to category A stations, known as associative stations. As a result, the listening habits and profile of their listeners can be quantified.